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«Sex change»
Using one of the most prolific industries, the world of toys, I decoded the symbolism of those toys meant for girls and for boys and switched the codes respectively. It was absurd how easy it was for me to select the toys for each gender: the images, and roles of each one felt ancient and aggressive. Sex Change is a series of 83 toys adapted by hand, displayed in a kiosk in the toy market on the streets of Mexico City – the same kiosk where they were originally bought.
The recording shows the reaction of customers; the reactions were a clear manifestation of a very strongly implanted idea of what human’s gender roles should look like.
Color change = gender change? The color as the first layer of the gender identification. The role disclosure as the main focus.
